Let’s set the scene – you’ve just had a brilliant idea pop into your head and now your mind is racing with all the opportunities and possibilities. You’re ready to start a business.
Starting a business involves making many (many) choices, and one of the first important choices is that of a logo. It sets up your whole business and is the first step of creating a lasting brand.
As you can imagine promotional products are an essential part of growing a business. On average a promotional product is kept for around 5 months and gets 1000 impressions per month. Keeping that in mind we compiled a guide on the dos and don’ts of logo design. A list of things to keep in mind so that you can utilise one of the most powerful marketing tools – branding your logo on promotional products.
Depending on the product size, shape and material, it can have a particular decoration size. This is why it’s a good idea to have a rough idea of what promo products best suits your company and brand. If you know this, it may help you decide if you want a logo that’s landscape or portrait shaped.
This is why it’s also advisable to have multiple variations of logo – so you can brand on any given decoration area.
Colours are such an important factor in branding and in promotional products as well. Somethings to remember is that a gradient logo design can be printed using digital print option (full colour option).
Depending on the product, there may be option for a 1 colour print, 2 colour print and a full colour print so try to colour your logo to fit to these options.
There’s also the option of embroidery where available and it includes the usage of 5-7 different thread colours.
Spacing between design elements or font is a factor to consider. To ensure the best decoration result, have enough of a gap so that elements don’t merge together. If the decoration area is on the smaller side, it’s best to not have a very intricate design.
Font can also be a distinguishing factor for branding, but be sure to choose a font that’s not too thin or one that’s too thick and close together. It may work on some products, but you’ll have more product options to choose from with a better font style.
So, before you get you notepad to sketch some ideas out, browse our range to see what products best suit you. With this idea in mind, consider the above design elements to make sure your brand is ready to go and designed to get the maximum out of promotional products.
You can call us on 1300 191 866 or drop us an email at info@promopal.com.au.
